PRÊT · PRINT · COLLECTION DEVELOPMENT

Your fashion idea.
A thoughtfully
woven plan.

A design and development partner for prêt and high-fashion labels. Original collections, distinctive prints and a considered path to production.

DELHI, INDIA · FOR LABELS WITH A POINT OF VIEW

FIG. 01 / A COLLECTION IN THE MAKING
Sewing, fabric and a worktable in warm natural light
studio notes
Sea and Sunshine: colourful printed womenswear illustrations by Surbhi Niteen
FROM THE SKETCHBOOK ↗
your idea,taking shape.
DESIGN → DEVELOP → CONNECT
Fashion designTextile printsThoughtful sourcingCollection development

THE THREAD THAT CONNECTS

For labels with
a point of view.

A memorable collection begins with a distinct design language. We help you translate yours into silhouettes, prints, materials and details that belong together.

Creative direction, grounded in how clothes are made. We bring together design expertise and independent manufacturing partners, with clear scopes, purposeful sampling and considered sourcing.

Discover the studio

Who we work with

01 / DESIGNER LABELS

Prêt & high fashion

Original capsules, signature prints and surface development for contemporary, Indian and occasionwear labels.

02 / EMERGING TALENT

Students & new designers

For fashion students and graduates shaping their own labels: collection direction, development guidance and a route into industry.

03 / INDUSTRY PARTNERS

Manufacturers & studios

Design and print support for buyer presentations, seasonal ranges and private-label development briefs.

Looking for a personal bridal outfit? Explore Custom Tailoring

01 / WAYS TO WORK TOGETHER

Your vision.
A well-defined scope.

Start with direction, capsule design or prints.
Explore the deliverables, then talk to us.

Start here
STUDIO SCOPE / 01

Print Studio

An original, coordinated print story for a collection with its silhouettes already in place.

  • 4 original prints · up to 3 colourways each
  • 2 adapted placement artworks
  • Seamless repeats & print-ready TIFFs
Starting at ₹40,000 3–4 weeks
View full scope — Print Studio
Start here
STUDIO SCOPE / 03

Blueprint

A focused consultation to turn your fashion-business idea into a practical set of next steps.

  • One 90-minute consultation
  • Customer, category & budget direction
  • Written plan with five priorities
Starting at ₹5,000 3–5 working days
View full scope — Blueprint
DIRECTION · DESIGN · DEVELOPMENT Explore every package

Starting rates cover the defined professional service scope. We confirm your brief and final fee before work begins. Materials, physical sampling, manufacturing and third-party costs are separate.

02 / FROM SURBHI’S PORTFOLIO

Stories, in colour.

Explore the full portfolio ↗

A glimpse into the design practice behind Thread’s Tale.

Selected projects by Surbhi Niteen. Open each project for its full story and credits.

DESIGN LED. DEVELOPMENT CONNECTED.

A clear brief.
A considered next step.

Thread’s Tale leads design and coordination. Independent specialists handle the agreed sampling and making.

Explore our process

STUDIO CASE STUDY / OUR FOUNDER’S SISTER LABEL

It’s a Date brings a collection and its visual story together. Explore the label separately.

It’s a Date — a label from our founder

It’s a Date label preview: the original wordmark in blush pink on ivory, a watercolour garden and a pink saree.Explore It’s a Date ↗Visit @_itsadate.in on Instagram

LET’S BEGIN WITH YOUR BRIEF

Your point of view.
Our next conversation.

Work Together