the heart behind
the studio
the studio
SURBHI NITEEN FOUNDER & CREATIVE DIRECTOR
ABOUT ME / THE HEART OF THREAD’S TALE
A designer’s eye.
A founder’s
understanding.
I’m a fashion and print designer, a NIFT Srinagar graduate, and the founder of Thread’s Tale.
I know how many decisions sit between an idea and a finished collection. I created this studio to give design-led fashion labels a creative partner — someone who understands the design, asks the practical questions and helps connect the right people.
Our approach is thoughtful and collaborative: build a clear collection, sample with intention, and make decisions that suit your brand’s stage.
Work with the studioSELECTED BRAND EXPERIENCE
Threads from
my design journey.
Labels featured in my credited print portfolio and professional design experience.
Selected experience of the founder.
THE WORK / ORIGINAL PRINTS & COLLECTION THINKING
A few stories
from the design table.
01 / COLLECTION CONCEPT · SUMMER 2026
Sea & Sunshine
Colour, print and silhouettes in one collection story.Explore the project ↗
02 / PRINT DESIGN · S/R 18
CINCO
Print design for Ridhi Mehra. View the full credits.Explore the project ↗
03 / SELECTED DESIGN PROJECT · W/F 17
ADORNE
A Ridhi Mehra portfolio project. View the full story.Explore the project ↗Selected work from Surbhi Niteen’s design practice. Each project links to its original story and credits.
THE COMPLETE PORTFOLIO
Beyond the preview.
The whole design story.
Explore collections, print development, illustrations and the thinking behind the work.
Explore my full portfolio SURBHI NITEEN ON BEHANCEWHAT CONNECTS THE WORK
A point of view.
A considered process.
From the first conversation
to the decisions that shape a collection.
Find your signature.
Start with the customer, mood and design language that make your label recognisable.
Design as a collection.
Bring silhouettes, colours, prints and materials into a range that belongs together.
Ask the making questions.
Consider sourcing, construction and sampling early, with the right independent partners.
THE TEAM & ADVISORY CIRCLE
Good people.
A wider perspective.
Alongside Surbhi’s design leadership,
industry and specialist guidance.
Specialist involvement is agreed for each project. Physical sampling and production are carried out by independent partners.
FEEDBACK ON WORKING WITH SURBHI
Words from
my creative clients.
From Biharan’s Facebook recommendations.
Art, illustration, costume & graphic design.
Recommendations shared in 2022–2023, presented with their original names and dates. Read Biharan’s Facebook reviews ↗
Voices from the Biharan community.
Biharan is Surbhi’s art and design practice. Visit its Facebook reviews for feedback shared there. Approved review excerpts can be added here with their original attribution.
Read Biharan reviews on FacebookYOUR STORY / OUR DESIGN TABLE
What could we
create together?
A prêt collection, a signature print, a high-fashion idea or a first label. Tell us what you’re imagining.
Let’s weave your story Find the right starting point ↗