A distinct point of view.
We begin with your customer, references and ambitions, then develop original design and brand decisions around them.
OUR STORY / THREAD’S TALE
A story told
in many threads.
Art, fashion and the belief that every idea deserves a language of its own.
Thread’s Tale grew from Surbhi Niteen’s practice in fashion, prints, illustration and visual identity. It brings creative thinking and practical development into one conversation, helping design-led labels shape work that feels distinctly theirs.
Work Together
WHERE THE THREAD BEGAN
Rooted in art.
Always curious.
Surbhi’s creative practice moves between traditional art and digital tools. Biharan grew from that meeting of hand-drawn expression, Indian folk influences and a contemporary point of view.
Thread’s Tale carries the same curiosity into fashion and brand development: the sketch, the print, the silhouette, the identity and the people who help bring them together.
Explore the Biharan storyWHAT WE’RE HERE TO BUILD
A considered collection.
A clearer way forward.
For prêt labels, high-fashion founders,
graduates and manufacturing partners.
Room for the process.
Purposeful sampling, thoughtful material choices and agreed approvals help an idea become a considered collection.
People in the right places.
Thread’s Tale leads design and coordination. Independent manufacturers and specialist vendors carry out the agreed physical work.