Need clarity first?
Blueprint
A focused 90-minute consultation and a written plan with five practical priorities for your label.
Starting at ₹5,0003–5 working days
Begin with Blueprint View full scope — BlueprintTHREAD’S TALE / HOW WE HELP
How we shape
your brand.
Your idea has a story. We connect it to the design decisions, materials and development partners that help it take shape.
FOR PRÊT LABELS, HIGH-FASHION FOUNDERS & DESIGN MINDS
Design
Sourcing
Sampling
Surface detailDevelopment with independent partners.
WHY THREAD’S TALE
A designer’s eye.
A founder’s understanding.
Founded by fashion and print designer Surbhi Niteen, our studio brings the creative and practical sides of a collection to the same table. Your customer, silhouettes, prints, fabrics and finish form one story. We help you connect those threads, with a clear scope and considered next steps.
START WITH THE RIGHT SUPPORT
Your vision.
A clear starting point.
Begin with direction, original designs
or a distinctive print story.
Ready to shape a collection?
Capsule Design
Six original designs, two variations and front-and-back flats for eight looks, shaped around your concept.
Starting at ₹30,0002–3 weeks
Shape my capsule View full scope — Capsule Design
Looking for a signature print?
Print Studio
Four original prints, up to three colourways each and two adapted placements, with print-ready files.
Starting at ₹40,0003–4 weeks
Create my print story View full scope — Print StudioA fuller collection edit?
Choose the design direction that fits your label.
Ready for the development chapter?
Connect approved designs to sourcing, samples and launch planning.
Starting rates cover the defined professional service scopes. We confirm your deliverables, fee and schedule after reviewing the brief. Physical samples, materials and third-party production costs are separate.
See how we helpDIFFERENT BEGINNINGS. SHARED AMBITION.
A place for your
design point of view.
For people building collections
with intention.
Designer labels
& fashion founders
Shape a prêt range, an Indian or contemporary edit, or a bespoke high-fashion brief. Start with your customer and the design language that makes the label yours.
Share your collection brief ↗Students, graduates
& independent designers
Take your own-label ambition beyond the sketchbook. Find a clear development plan, create original designs, or explore vendor-based white-label sourcing for your label.
Manufacturers,
export houses & studios
Add design thinking to your making expertise. Commission original prints or collection development for a seasonal range, a buyer presentation or a private-label brief.
Bring us a design brief ↗Original collection design and white-label sourcing are different routes. White-label options come from a vendor’s existing styles; availability, customisation, minimum quantities and exclusivity depend on the supplier’s terms.
A CLEAR SCOPE. A SHARED PROCESS.
Every thread has
its place.
Good collaboration begins
with knowing who does what.
Our design table
Thread’s Tale leads the agreed creative direction, design and print development, sourcing support and project coordination.
The specialist partners
Independent vendors handle physical sampling, printing, embroidery and manufacturing. We help connect and coordinate the right expertise within your scope.
Your point of view
You bring the brand vision and make the key approvals. We work through design feedback, material choices, samples and milestones together.
THE STUDIO’S CAPABILITIES
A little direction.
A world of possibilities.
One service or support across the journey.
We start where you are.
01Fashion & collection design
A collection with a clear story, a considered palette and pieces that belong together. From early ideas to technical detail, we shape a collection around your customer, category and brand point of view.
Let’s shape your collection ↗02Textile & print design
Original prints with a distinct point of view. We develop artworks, seamless repeats, placements and colourways, with production-ready files prepared to your printer’s specifications.
Create your next print story ↗03Fabric & vendor sourcing
Find people and materials suited to your brief. We help shortlist fabrics, trims, manufacturers and specialist vendors, checking suitability against your budget, quantities and finish.
Find the right connections ↗04Sampling & production coordination
Turn a design into a sample, refine the details and plan the next step. We coordinate with independent manufacturing partners and help organise feedback, approvals and agreed production milestones.
Discuss your production brief ↗05Print, embroidery & surface detail
Bring texture and character to your pieces. We develop embroidery artworks and placements, and coordinate sampling with block printers, digital printers and hand or machine embroidery specialists.
Explore the finishing details ↗06Brand identity, labels & packaging
Let the brand story continue beyond the garment. We can develop visual identity and packaging artwork, and connect you with label, tag and packaging vendors for a considered finish.
Bring your brand together ↗DIFFERENT STARTING POINTS. A CLEAR WAY FORWARD.
Build a label.
Find your route.
Originality, development and production
need different kinds of support.
A signature that’s yours.
Develop original designs for your own label, with the materials, print story and technical information your brief requires. Ownership, usage rights and confidentiality are agreed in writing.
Discuss original development ↗A considered starting point.
Explore whether a vendor’s existing styles can suit your label. We review available options, customisation, minimum quantities and finish. Availability and exclusivity depend on the supplier and agreement.
Explore a sourcing brief ↗From campus to your own label. Fashion students and graduates can start with Blueprint or Capsule Design, then build towards a first sample. Manufacturers can commission design and print development for their own buyer briefs.
03 / YOUR COLLECTION, STEP BY STEP
A clear path from
“what if” to “what’s next”.
Good ideas need room to grow.
And a little structure along the way.
Tell us your story
Share your vision, customer, budget and timeline. We listen first and help define what your project needs.
Shape the direction
We agree on the scope, deliverables and project quote, then develop a creative direction for your brand.
Develop & refine
Designs, prints and technical details take shape. Where sampling is included, feedback helps refine the result.
Bring it together
We coordinate the agreed next steps with suitable vendors, helping carry approved ideas towards production.
Design work is led by Thread’s Tale. Sampling and production are carried out by independent manufacturing and specialist partners.
A DISTINCTIVE LABEL NEEDS A DISTINCTIVE IDENTITY
The collection.
The name. The whole story.
Brand Making brings together your logo, visual kit, positioning, voice, packaging, Wix website and marketing direction. Build a consistent language around the collection you are creating.
01 / Logo & brand kit02 / Positioning & brand language03 / Labels & packaging04 / Wix website05 / Marketing strategy
THE NEXT CHAPTER IS YOURS
Bring the idea.
Let’s find its thread.
A moodboard, a sketch, an approved design or a question. Tell us where you are, and we’ll begin with the right scope.
Let’s weave your story